Coach underwent the relaunch of several popular vintage styles in new bold colors. For web, we wanted to tell this color story in a product focused way while also making mentions of Coach's heritage through vintage imagery.
I put together a reel of product imagery and vintage ads we found in the archives for our front door. For the homepage, I found individual product images in each color scheme and spliced them together to create grids, so the consumer could clearly see all the silhouettes in each colorway. Facebook posts were also a combination of bright product and large type.
FRONT DOOR FEATURING A COMBINATION
OF NEW PRODUCT, ARCHIVAL IMAGERY AND TYPE
HOMEPAGE COLOR STORY GRID
YOUTUBE SKIN & BANNERS
FACEBOOK WELCOME TAB
PINTEREST BOARD FEATURING INSPIRATIONAL ARCHIVAL IMAGERY
EMAIL & BANNER MARKETING
Emails introducing Legacy & the Duffle
EXAMPLES OF RICH MEDIA BANNERS