Our focus for Holiday 2012 was a product heavy gifting message. We wanted to give an alternative to shop by categories instead of just by price. For extra content, we featured Rachel Zoe styling Karmin for their holiday music video, which we streamed from our youtube site and used David Sims dramatic black/white photography for social skins.
I created the gift guide by category, by laying out bundles of what you would find in each shop along with descriptive headlines. The navigation across the top allowed users to cross categories without having to go back to a landing page, while the headline let them know exactly where they are. The gift guide by category homepage I designed was our highest performing homepage of that holiday season. To compliment our gifting imagery and collaborator content on our social outlets, I chose David Sims bold photography.
PRODUCT FOCUSED HOMEPAGE
SOCIAL CONTENT FOCUSED HOMEPAGE
FACEBOOK POSTS BASED ON GIFT GUIDE
YOUTUBE SKIN & BANNERS
KARMIN 'SLEIGH BELL' MUSIC VIDEO