COACH FALL 2014 DIGITAL CAMPAIGN

In the Fall of 2014, Coach relaunched the brand under guidance of new Creative Director, Stuart Vever's, Who was inspired by a journey that began and ended in New York. The collection has been described as effortless, understated and personal, with a lightness of spirit born of American sportswear. It embodies an aspirational heritage with a downtown attitude. Elevating the elemental and familiar, it explores the tension between utility and luxury.

I brought this content to a digital context.

This encompassed all site assets, which included: Homepages, Women's & Men's landing pages, Women's & Men's shop pages, A Digital Version of Coach Magazine, Segmented emails for the month and Social Outreach on multiple platforms.

WOMEN'S & MEN'S LANDING PAGES

FALL 2014 COLLECTION SHOP

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SHOP PAGE EXECUTION


SOCIAL

To better accommodate Facebook and Instagram posts, we used cropped in tactical imagery that was product focused, while using fashion campaign imagery for branding purposes. I also provided creative for a new app, Spring.


INSTAGRAM & TWITTER

FACEBOOK

SPRING APP


COACH MAGAZINE

With a new vision for the brand, a print magazine was developed as a way for fans to discover the inspiration behind Coach's new look. I was tasked with bringing this content to a digital context. 
I designed a parallax landing page with options to expand and read full articles.

SNIPPET OF LAYOUT INCLUDING TABLE OF CONTENTS

EXAMPLE OF EXPANDED ARTICLE

MOBILE LANDING PAGE & EXPANDED ARTICLE


EMAIL MARKETING

Our new email strategy involved introducing our list to Coach's new look & feel, as well expanding our segmentation to a broader range of clients: Core, Luxury & Millennial.

RHYDER SEGMENTATION

WOMEN'S & MEN'S SEGMENTATION