COACH FALL 2014 DIGITAL CAMPAIGN
In the Fall of 2014, Coach relaunched the brand under guidance of new Creative Director, Stuart Vever's, Who was inspired by a journey that began and ended in New York. The collection has been described as effortless, understated and personal, with a lightness of spirit born of American sportswear. It embodies an aspirational heritage with a downtown attitude. Elevating the elemental and familiar, it explores the tension between utility and luxury.
I brought this content to a digital context.
This encompassed all site assets, which included: Homepages, Women's & Men's landing pages, Women's & Men's shop pages, A Digital Version of Coach Magazine, Segmented emails for the month and Social Outreach on multiple platforms.
WOMEN'S & MEN'S LANDING PAGES
FALL 2014 COLLECTION SHOP
SHOP PAGE EXECUTION
To better accommodate Facebook and Instagram posts, we used cropped in tactical imagery that was product focused, while using fashion campaign imagery for branding purposes. I also provided creative for a new app, Spring.
INSTAGRAM & TWITTER
With a new vision for the brand, a print magazine was developed as a way for fans to discover the inspiration behind Coach's new look. I was tasked with bringing this content to a digital context.
I designed a parallax landing page with options to expand and read full articles.
SNIPPET OF LAYOUT INCLUDING TABLE OF CONTENTS
EXAMPLE OF EXPANDED ARTICLE
MOBILE LANDING PAGE & EXPANDED ARTICLE
Our new email strategy involved introducing our list to Coach's new look & feel, as well expanding our segmentation to a broader range of clients: Core, Luxury & Millennial.
WOMEN'S & MEN'S SEGMENTATION