Our focus for holiday 2012 was a product heavy gifting message. We wanted to give an alternative to shop by categories instead of just by price. For extra content, we featured Rachel Zoe styling Karmin for their holiday music video, which we streamed from our youtube site and used David Sims dramatic black/white photography for social skins and banners.
Coach underwent the relaunch of several popular vintage styles in new bold colors. For web, we want to tell this color story in a product focused way while also making mentions of Coach's heritage through vintage imagery.
My main goal in designing this homepage was to keep it clean and showcase Scott Schuman's work. The large grid with roll overs allowed the photographs to be the star of this project.
For Coach Men's.
Our wedding was a labor of love. When it came to designing the details, I did what most people do: began a pinterest! After the initial research phase, we agreed on a few elements so we could keep it all cohesive. We wanted modern, fun and New York! Hope you agree we accomplished that.
Coach wanted to showcase some new product on instagram in a summer getaway theme, so we packed up and spent the weekend in East Hampton. I focused on the details of the products while using the natural light of our surroundings.
Behind the scenes
Fall Footwear Campaign
64 Rentals is condominium located in the Upper East Side of Manhattan. I was tasked with extending their brand to web, using their print collateral for reference. The bold gradient background prominent across the print campaign is used as a slideshow on the background of the website.
I've been creating drawings like these for years. By doodling, I feel as if I'm expressing myself in a way that's unique to who I am. Sometimes I like to incorporate type or just play with letterwork itself. I've made quite a few of these for friends + family and I'm happy to be commissioned for more if you feel you'd like one!